Checkmate personal branding + content creation strategy workshop
In this 2 day in person experience you will learn to unlock the power of your personal brand and start showing up online as your most confident, authentic self. In this no-fluff, results-driven workshop.
You’ll learn how to leverage your brand to attract real opportunities, elevate your business, and build strong trust with your audience. I’ll walk you through the exact social media strategy that exploded my business with leads, visibility, and game-changing connections.
You’ll not only learn the strategy—I’ll show you how to plug it directly into your daily content plan.
This workshop will completely transform how you and your business show up online.
Join Us For Our Event!
May 29th & May 30th 10:00 AM – 12:00PM (Both days)
Michigan City Police Department Conference Room ( 1201 E Michigan Blvd, Michigan City, IN 46360 )
Workshop Agenda
Day 1: Philosophy, Insight & Strategy
What Is a Personal Brand?
What does the word personal brand REALLY mean
The Two Core Pillars
Learn the two most important core pillars to building a strong personal brand.
Realness Over Perfection
“Perfect doesn’t connect — real always wins”
Deep Self Reflection
What is not having a strong personal brand costing you?
Your Story = Your Superpower
Learn how you leverage your story (wins and losses) to stand out on social media and how your story will create opportunities for you
Break Free from “Professional Mode”
“People don’t trust perfection — They trust people”
Stand Out Without Going Viral
“You don’t need to go viral — you need to provide value
Identify Your Gift
The thing that makes you different will help your content perform!
Reframe Social Media
“You’re not selling a product — you’re showing a person”
Growth Without a Huge Following
“You don’t need thousands — you need strategy”
Clarity Is Your Creative Superpower
“Know who you are. show it. own It.”
Day 2: The Execution
Grow Without Gimmicks
Learn how to organically attract and grow an engaged audience by
generating your own attention—no hacks, just smart, strategic visibility.
Crack the Code of the Algorithm
Finally understand how the organic algorithm really works—and exactly
how to make it work in your favor to boost reach and results.
Your Reels Suck — Let’s Fix That
Learn how to create scroll-stopping, high-performing reels that actually get
views, shares, and conversions.
Never Run Out of Ideas Again
Unlock endless content formats and idea streams that keep your brand
fresh, relevant, and consistent.
Make One Piece Work 10x Harder
Master the art of repurposing content so it performs across
platforms—without sounding repetitive or boring.
Simple & Essential Content Creation Gear
Get the simple, effective setup that levels up your content without draining
your wallet (or your sanity).
Schedule Smarter, Not Harder
Learn how to batch and schedule content the right way—so you can stay
consistent without burning out.
Camera Basics 101: Look Like a Pro
Learn the essential shots, angles, and movements to make your reels
visually dynamic and more engaging.
Capture Real-Life Moments Like a Creator
Learn how to Pre-plan content like a master so you can extract the best
content from every time you press record!
Behind-the-Scenes Is the New Flex
Discover why your natural process—routines, wins, and work-in-progress
moments—is your most powerful and relatable content.
BONUS: The Secret Strategy That Ties It All Together
A game-changing mindset + method that makes every piece of content
more effective, intentional, and aligned with your brand goals.