Checkmate personal branding + content creation strategy workshop
This workshop will completely transform how you and your business show up online.
Please pick the seminar you would like to attend.
If you would like to take both you are more than welcome.
You’ll learn how to leverage your brand to attract real opportunities, elevate your business, and build strong trust with your audience. I’ll walk you through the exact social media strategy that exploded my business with leads, visibility, and game-changing connections.
You’ll not only learn the strategy—I’ll show you how to plug it directly into your daily content plan.
Option 1:
Personal branding: From Unseen to Unforgettable
Agenda:
What Is a Personal Brand?
What does the word personal brand REALLY mean
The Two Core Pillars
Learn the two most important core pillars to building a strong personal brand.
Realness Over Perfection
“Perfect doesn’t connect — real always wins”
Deep Self Reflection
What is not having a strong personal brand costing you?
Your Story = Your Superpower
Learn how you leverage your story (wins and losses) to stand out on social media and how your story will create opportunities for you
Break Free from “Professional Mode”
“People don’t trust perfection — They trust people”
Stand Out Without Going Viral
“You don’t need to go viral — you need to provide value
Identify Your Gift
The thing that makes you different will help your content perform!
Reframe Social Media
“You’re not selling a product — you’re showing a person”
Growth Without a Huge Following
“You don’t need thousands — you need strategy”
Clarity Is Your Creative Superpower
“Know who you are. show it. own It.”
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1201 E Michigan Blvd, Michigan City, IN 46360
( Michigan City Police Department Conference Room ) - July 24th
- 10:00 AM - 11:30PM
Option 2:
Content Creation: from struggle to strategy
Agenda:
Content Creation Basics
Learn the basics of how to create content with your phone along with simple & essential content creation gear.
Crack the Code of the Algorithm
Finally understand how the organic algorithm really works—and exactly
how to make it work in your favor to boost reach and results.
Your Reels Suck — Let’s Fix That
Learn how to create scroll-stopping, high-performing reels that actually get
views, shares, and conversions.
Never Run Out of Ideas Again
Unlock endless content formats and idea streams that keep your brand
fresh, relevant, and consistent.
Make One Piece Work 10x Harder
Master the art of repurposing content so it performs across
platforms—without sounding repetitive or boring.
Get the simple, effective setup that levels up your content without draining
your wallet (or your sanity).
Capture Real-Life Moments Like a Creator
Learn how to Pre-plan content like a master so you can extract the best
content from every time you press record!
BONUS: The Secret Strategy That Ties It All Together
A game-changing mindset + method that makes every piece of content
more effective, intentional, and aligned with your brand goals.
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1201 E Michigan Blvd, Michigan City, IN 46360
( Michigan City Police Department Conference Room ) - July 25th
- 10:00 AM - 11:30PM